AI Media Creator & Community Builder
A creative entrepreneur with a unique background in business and data, specializing in generative AI to build vibrant communities and produce stunning media. Expertise in Midjourney, Google Vertex AI, and community growth strategy.
Career Journey
A non-linear path from science and IT to tech entrepreneurship. Click each role to expand.
Founder & CEO
Analytica.gg
July 2020 - Present
- Transformed a concept into a premier community platform and content business for mobile gaming.
- Led product vision, development, and launch, including a viral 'formation builder' tool.
- Scaled the platform to over 400,000 unique visitors and 260,000 active users in the first year.
- Grew a foundational Discord community to over 30,000 members.
- Directed all business development, securing and executing key partnerships.
Research Assistant
Jones Neuroscience Lab (WIMR)
Aug 2015 - May 2018
- Conducted complex patch-clamp electrophysiology experiments to study neural pathways.
- Analyzed experimental data using MATLAB and pClamp to extract insights from complex experimental datasets.
- Performed precise invasive surgical techniques for brain tissue extraction.
- Trained and mentored new research technicians on intricate protocols.
Bachelor of Science, Biochemistry
University of Wisconsin-Madison
Aug 2015 - May 2018
- Immersed in quantitative analysis, using tools like MATLAB and pClamp to extract insights from complex experimental datasets.
- Gained expertise in rigorous, evidence-based strategy through hands-on research and analysis.
- In parallel, led IT support for the Engineering department, managing hardware and data systems.
- Learned to build and maintain technical infrastructure while training others on its effective use.
Information Technology Support Specialist
UW Madison, Civil & Environmental Engineering
Jun 2013 - Jan 2017
- Delivered essential IT support, focusing on maintenance, troubleshooting, and repair of specialized research hardware to ensure maximum operational uptime.
- Spearheaded the recruitment and development of new IT support staff, overseeing the entire process from candidate selection and interviewing to comprehensive training and supervision.
- Developed standardized training protocols for new hires, ensuring a high standard of technical service and operational consistency across the department.
Computer Technician Intern
Madison Computer Works Inc.
Jun 2006 - Dec 2008
- Diagnosed and resolved a variety of hardware and software issues on Windows-based desktop and laptop systems for local clients.
- Assembled custom-built PCs from individual components, including installation of motherboards, CPUs, RAM, and peripherals.
- Performed system testing and configuration to ensure optimal performance and stability for all repaired and newly built machines.
- Gained foundational experience in PC hardware, system diagnostics, and customer service in a hands-on repair shop environment.
Deep Dive: Analytica.gg
This section provides an overview of my most significant project, showcasing the platform's rapid growth and key business development achievements. I transformed a concept into a premier community platform and content business for mobile gamers.
0
Unique Visitors (Year 1)
0
Active Users (Year 1)
0
Discord Members
First Year User Growth
The launch of a viral "formation builder" tool fueled explosive growth, scaling the platform from zero to over 260,000 active users in the first year. The chart below illustrates this trajectory.
Key Partnership Wins
Forged a strategic, month-long partnership to enhance market presence and drive user acquisition. Executed a full-funnel marketing campaign leveraging the entire Analytica.gg ecosystem, including our core Discord community and a network reach of over 250,000 players. The campaign successfully secured over 600 direct user referrals, demonstrating a powerful conversion rate and the commercial value of an engaged, niche community.
Executed a paid digital marketing campaign for the major mobile game title, RAID: Shadow Legends, on behalf of the marketing agency Zorka Mobi Ltd.. I managed a $1,000 USD contract to create and distribute a custom visual graphic via a targeted announcement to the Analytica Discord community. The campaign involved strict adherence to a creative brief, content restrictions, and non-compete clauses, culminating in a successful deliverable sent to over 20,000 members across 700+ Discord servers.
Graphic Design & AI Media
A gallery of visual content created for marketing campaigns, branding, and data representation, featuring AI-assisted and manually crafted designs.
Core Competencies
A diverse skill set forged through unique experiences in business, science, and technology.
- Midjourney Prompt Engineering
- Google Vertex AI (Imagen 4, Veo 3)
- AI-Driven Content Generation
- Adobe Creative Suite (Photoshop, etc.)
- Graphic Design & Visual Branding
- Business Development & Strategy
- Monetization & Partnership Strategy
- Team Leadership & Training
- Project Management
- Contract Negotiation
- Community Growth & Scaling
- Performance-Based Marketing
- Digital Marketing & Campaign Execution
- Content Curation & Strategy
- Brand & Culture Development
Get In Touch
Have a project in mind or just want to say hi? I'd love to hear from you.